Brand Expression To Match Nokia’s Creative Spirit
Along with Commercial Art, a design agency based in London, Brand On developed a custom signage design for Nokia’s research unit. The desire was for a new design, with a different brand expression that reflected the research unit’s creative spirit. Commercial Art created a solution, which followed the brand guidelines for the Nokia. Brand On used unique forms and innovative materials to express the research unit’s special position within Nokia.
Customized Solution with Innovative Materials
For this project, Brand On developed a composite material of acrylic and Etronit. The result looks like aluminum but was expensive. The layers of materials, each of which was carried out in a different tone of the same color, were combined. The outcome was a sign that sparkles and has a deep glow. It has edge, is young and modern, and reflects the attitudes of the research group.
Customer Experience Working with Brand On
“It was a great experience working with Brand On in the design development stage. Their account manager understood what we were trying to achieve and put a lot of time and effort into prototyping, and helping us get the results we wanted. We will happily work with Brand On again.”
– Rick Sellars, Creative Director, Commercial Art