Jamaica’s sun, surf and high temperatures are a boon for its visitors, but signage solutions that respond to the changing weather conditions and the unique needs of a resort property can be a challenge. Meliá Braco Village in Jamaica, a 24-acre oceanfront all-inclusive resort, is no exception. When Meliá Hotels & Resorts entered the Jamaican market, they worked with Modulex Americas’ Miami team to craft a signage program that was on-brand, durable and easy to maintain.
The resulting signage program used a mix of Modulex products and custom work to create an easy-to maintain solution that echoed the resort’s contemporary, Jamaican village esthetic, and upheld the brand’s signage guidelines.
The project continues Modulex Americas’ work with Meliá Hotels & Resorts, which began with the creation of brand-wide signage standards, and includes work-in-progress for ME Miami, located steps from the Miami Worldcenter.