ALSTOM

BRAND ON →

 

146 Sites, 55 Countries, 6 Continents  

A global leader in power generation, following the purchase of Areva T&D by Alstom, a rebranding process was implemented across six continents. With just eight weeks of preparation time, the Areva sites were de-branded in a single weekend and initial Alstom signage installed.

Phased Process

In phase two, the 146 sites in 55 countries were completely rebranded. This major initiative included everything from the exterior of buildings, car parks and entrance areas, to receptions, visitor areas, offices and meeting facilities.

Flexible Sign Family

The application of knowledge gained from detailed site surveys informed the creation of an Alstom ‘sign family’. This flexible system – comprising everything from building signs and roof signs, to external monoliths, wayfinding signage and posters – made for problem-free installation across sites with diverse needs.

Quote from Alstom

“The quality of their work is excellent. The project team members are very reactive and always available. Plus, they have one of the highest levels of customer service I’ve come across.”

– Elaine West Senior Manager Internet and Brand Alstom Corporate Communications

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